Lindal Aerosol Solutions Make New Shave Gels Possible
The Lindal Group, a worldwide leader in aerosol packaging technology, which was recently chosen by Unilever for its Axe branded Men’s Chilled Shave Gel, is helping power products in the innovation-driven worldwide shaving cream market, expected to reach nearly $8 billion annually by 2018.
The Lindal Group, a worldwide leader in aerosol packaging technology, which was recently chosen by Unilever for its Axe branded Men’s Chilled Shave Gel, is helping power products in the innovation-driven worldwide shaving cream market, expected to reach nearly $8 billion annually by 2018. Lindal components, such as its bag-on-valves, and “Wave” actuator for foam and gel products, selected by Unilever, make such packaging possible. According to Philip Brand, Lindal Group’s Global Marketing Director, “growth in this particular personal care market segment is spurred by new formats and end-user experiences, as well as by the demographic impact of young men, 15 years and older. “These younger guys are entering the global consumer market with increasing disposable income and growing interest in personal grooming in both developed and emerging markets,” Brand says.
“They look for products that deliver high-performance, have plenty of ergonomic appeal, and fit their active lifestyles,” Brand says. “For brand owners, our aerosols solutions can make this happen, with optimal supply chain efficiency and the highest-quality outcome.” The Bag-on-Valve aerosol system is a modern packaging technology developed to improve a wide range of personal care and cosmetic products. It is convenient and user friendly, and can be sprayed evenly at all angles, with a 99% evacuation rate. With a BoV system, the product is placed inside the bag while the propellant is filled in the space between bag and can. The product such as a gel, cream or spray is dispensed by the propellant simply squeezing the bag when the actuator is depressed. As a result, the bulk maintains its integrity and remains separated from the propellant at all times.
Source: Lindal
