Magic Star Provides Champneys with Right Image for Men Range

The 50ml Magic Star has been specified in a grey variant to match the Champneys For Men branding. A matching lid is used for the Facial Moisturiser, whilst the After Shave Balm features a transparent version.

10/04/07 When Champneys required a dispenser for its prestigious new range of men’s grooming products, RPC Bramlage-Wiko’s Magic Star provided the ideal combination of image and function.

Champneys, well known for its health spas, is growing its range of toiletries and has launched the Champneys for Men range to complement is existing women’s range. Manufactured for Champneys by Acheson & Acheson, the range retails at all Champneys resorts, on its website and exclusively in Sainsbury’s supermarkets.

A dispenser was required for two products in the range - Soothing After Shave Balm and Skin Maintenance Facial Moisturiser. Acheson & Acheson recognised that the increasing popularity of the Magic Star has given its distinctive shape a quality appropriate to the Champneys For Men brand. In addition, the dispenser’s ingenious dosing system, which ensures the controlled dosing and hygienic application of creams and lotions, delivered the high quality of function required.

The 50ml Magic Star has been specified in a grey variant to match the Champneys For Men branding. A matching lid is used for the Facial Moisturiser, whilst the After Shave Balm features a transparent version.

“Champneys For Men is an exciting new development, and the range required packaging that both looks and acts the part,” comments Emma Payne from Acheson & Acheson. “The Magic Star dispenser from RPC Bramlage-Wiko delivers excellent functionality and has a suitable image for the brand.”