McVitie’s Re-Launches Cake Range PMPs
McVitie’s has added three ‘2 for £1’ price-marked packs (PMPs) to its on-the-go cake range. The products are available in six variants including McVitie’s Chocolate Hobnobs Slices, McVitie’s Milk Chocolate Digestive Slices and McVitie’s Digestive Caramel Millionaire Slices. As part of the re-launch, a smaller 12 pack case size with a longer shelf life will replace all previous 24 and 18 pack cases.
McVitie’s has added three ‘2 for £1’ price-marked packs (PMPs) to its on-the-go cake range. The products are available in six variants including McVitie’s Chocolate Hobnobs Slices, McVitie’s Milk Chocolate Digestive Slices and McVitie’s Digestive Caramel Millionaire Slices. As part of the re-launch, a smaller 12 pack case size with a longer shelf life will replace all previous 24 and 18 pack cases.
Claire Hooper, senior brand manager at McVitie’s Cake Company, said: “We see this re-launch as an opportunity for us to continue growing in the cake on-the-go category, so that consumers can enjoy our products in conveniently packed sizes when out and about, as well as at home.”
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