MeadWestvaco Calmar Emphasizes Innovation with NoC, the first Invisible Dip Tube

The NoC dip tube employs proprietary patent-pending technology to create a dip tube that literally disappears when it comes in contact with the fragrance solution.

09/11/06 The era of the unsightly dip tube is finally coming to an end. MeadWestvaco Calmar, the global leader in the manufacturing of pumps for fragrance and cosmetic applications announces the creation and introduction of NoC, the world’s first invisible dip tube for fragrance packages. The NoC dip tube employs proprietary patent-pending technology to create a dip tube that literally disappears when it comes in contact with the fragrance solution.

This development is an exciting boom for marketers and designers of fine fragrance products. Until now it was assumed that any fragrance bottle design using clear (flint) glass would be marred by an unsightly dip tube cutting through the middle of the bottle. The fact that fragrance marketers retouch the dip tube out of the bottle image in their advertising is a testament to the problem. But with the introduction of MeadWestvaco Calmar’s NoC, design integrity has been restored. One of its major advantages, besides its aesthetic value, is that fragrance companies will now be able to identify counterfeit fragrances if the dip tube does not disappear.

The NoC dip tube is available on MeadWestvaco Calmar’s Melodie fragrance sprayer. With its innovative miniature engine design that disappears into the bottle neck, the Melodie is one of the most discrete dispensing systems available. With the Melodie’s overall low profile, it is the perfect choice of designers seeking creative and aesthetic perfection. The Melodie is manufactured in both Europe and North America to support international product introductions, and is available with a complete range of options including Clikit. 

NoC was introduced in Luxe Pack 2006 edition.