Mispol Brings Multi-Layer RPC Trays to Polish Ready Meal Market
The ready meal is sterilised in the multi-layer PP/EVOH/PP barrier tray and sealed with barrier foil. The modern design is enhanced by an eye-catching cardboard sleeve, which provides excellent on-shelf impact as well as holding the tray in place.
13/09/07 The use of multi-layer food trays from RPC Bebo UK Corby has enabled the Mispol Group to launch a new product range to meet the growing popularity of ready meals in the Polish market.
Mispol specialises in meat products and has a wide domestic and export business from its modern production facilities in Poland and Belarus. Consumer research suggested that Polish consumers are looking for quick and convenient ready meals in single-serve packaging, and Mispol developed a range of ambient products named “Delicious Ready Meals,” that only need to be heated for two minutes in the microwave before serving.
The Type A ready meal tray from RPC Bebo UK Corby provides a flexible packaging format that meets all of Mispol’s functional and aesthetic requirements. Barrier protection maintains the taste of the products over a nine month shelf-life, the pack is fully microwaveable, whilst its convenient shape enables the consumer to eat directly from the tray.
The ready meal is sterilised in the multi-layer PP/EVOH/PP barrier tray and sealed with barrier foil. The modern design is enhanced by an eye-catching cardboard sleeve, which provides excellent on-shelf impact as well as holding the tray in place.
With no similar products currently available in the Polish ready meal market, Mispol feels that the new range will be popular with consumers. The packaging solution from RPC plays a significant role in this success, as Ewa Andruk, Marketing Manager of the Mispol Group, explains.
“RPC Bebo UK’s barrier trays are ideal for a number of reasons. Their shape and capacity deliver a convenient meal format that is easy to prepare and eat from, and from a production standpoint they conform well to our sterilising processes.
“Another advantage of using RPC Bebo UK is the professional service it offers in Poland through its agent Vertim,” she adds.
