Molson Packaging

Molson will introduce new packaging in 2005 that will bring a unified look to brands in the Molson USA portfolio. Arriving at retail by March, Molson plans strong support for the packaging launch with a variety of POS designed to capture attention at the cooler.

Molson will introduce new packaging in 2005 that will bring a unified look to brands in the Molson USA portfolio. Arriving at retail by March, Molson plans strong support for the packaging launch with a variety of POS designed to capture attention at the cooler. Molson redesigned secondary packaging to create a dynamic and consistent look across the four core brands -- Molson Canadian, Molson Canadian Light, Molson Golden and Molson Ice. Cans and bottles of Molson's four core brands will also have a new look in 2005. Molson Golden and Molson Ice cans will be unified with those of Canadian and Canadian Light, and bottles will get new, bold branding that creates a consistent look across the four brands.