Mongolian Vodka Erool is Changing it's Image

The restyling of Erool brand of Mongolian APU company was aimed at updating the brand’s visual image, making it more attractive and competitive, while preserving Erool’s individuality.

29/08/08 Russian Design Agency Soldis Communications Conducts Complex Restyling of Mongolian Erool Vodka Brand

The restyling of Erool brand of Mongolian APU company was aimed at updating the brand’s visual image, making it more attractive and competitive, while preserving Erool’s individuality. Erool’s most recognizable image is the icon of  "morin hoor" – the peghead of Mongolian national musical instrument, which was preserved in the new design. Blue colour, which is sacred for the Mongolians, forms the basis of the new visual concept.

The logo became more up-to-date, and the overall design is now bright and dynamic, which is to secure the modern nature of the brand. Traditions and modern graphic design unite to make up an integral brand image. Erool  - is a piece of icy lake in a heath covered with snow.