Montchevre Unveils New Look
Montchevre, the leading goat cheese manufacturer in the United States debuts new, loveable branding, including new packaging and a new logo representative of core brand values, across its entire goat cheese line.
Montchevre, the leading goat cheese manufacturer in the United States debuts new, loveable branding, including new packaging and a new logo representative of core brand values, across its entire goat cheese line. Perfectly coinciding with the launch of Montchevre’s first National Science Foundation (NSF) Non-GMO True North Certified goat cheese, this marks an enormous achievement and milestone for the company.
True pioneers, family owned and operated Montchevre has been producing goat cheese since 1989, and has grown to be the United States’ market leader. Thanks to the supply of milk from approximately 350+ independent family owned farms, Montchevre offers a large product line of traditional goat cheese, aged specialty goat cheese and seasonally inspired goat cheese available nationwide. Always looking to the future, with a host of exciting developments taking place, Montchevre’s rebranding could not be more opportune.
The fresh look includes a new illustration of the Montchevre mother and baby goat, synonymous with the brand. Highlighting an unmistakably, fun, friendly and welcoming nature, the eye-catching illustration also places significance on Montchevre’s ethos and future plans of “paving the way to non-GMO goat cheese,” representative of core brand values.
Excited for the transformation, co-founder Arnaud Solandt says of the rebrand, “By giving more character to our logo and packaging, Montchevre hopes to better engage consumers and tell more of our story. We strive to be an approachable brand that offers quality goat cheese for everyone, and look forward to a future of non-GMO goat cheese production.”
First investigating non-GMO goat cheese over three years ago, and determined to introduce the methods to its cheese making process, Montchevre has just launched its best–selling line, 4 oz. Fresh Goat Cheese Logs, as NSF Non-GMO True North Certified. Committed to paving the way in the industry, Montchevre has started to evolve already, with new branding and its first non-GMO product line. The journey is just beginning!
Source: Montchevre
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