Mrs. Weinstein's Toffee Introduces New Products and Redesigned Packaging at the Atlanta International Gift Market

12 Jul 2013

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Sweet Shop USA has announced that they will be unveiling newly updated packaging and an expanded product line for the award-winning Mrs. Weinstein's Toffee Collection at the Atlanta International Gift Market held at the Americas Mart from July 12th – 16th, 2013.

Popular favorites, Milk Chocolate Pecan Toffee, Milk Chocolate Almond Toffee, Dark Chocolate Pecan, and Dark Chocolate Almond Toffee have been modernized with a sophisticated new package design and new products Dark Chocolate Sea salt Toffee Squares and Gourmet Toffee Popcorn join the Mrs. Weinstein's Toffee product line up.

Additionally, due to popular demand, Mrs. Weinstein's Milk Chocolate Toffee is available for the first time in hand broken slabs as well as in the traditional squares. Retail buyers and members of the media in attendance will want to put booth #100G in the Gourmet Luxe section of Building 2 on their agenda to check out the updated packaging and taste the delicious new product offerings.

Known by many as the "World's Only Gourmet Toffee", the award-winning Mrs. Weinstein's toffee was founded by Mrs. Weinstein herself after she emigrated from Copenhagen, Denmark in 1964. For several decades, she created a legacy for her delicious toffee by perfecting her secret recipes and developing a loyal customer base throughout the United States. Sweet Shop USA acquired the Mrs. Weinstein's Toffee brand in August of 2000 and held fast the commitment to provide toffee lovers with the highest quality, most decadent toffee at a reasonable price.

All-natural and made with 100% Real Chocolate, Mrs. Weinstein's Toffee products are OU Kosher Certified and handcrafted in small batches to ensure the highest quality possible. The four signature varieties include: Milk Chocolate Pecan Toffee, Milk Chocolate Almond Toffee, Dark Chocolate Pecan, and Dark Chocolate Almond Toffee Squares, are available in 8 oz. (MSRP$12.99 to $14.99) and 16 oz. (MSRP $24.99 to $29.99) boxes.

The newest product introduction, Dark Chocolate Sea Salt Toffee is available in 8 oz. (MSRP $12.99 to $14.99) and 16 oz. (MSRP $24.99 to $29.99) boxes. In addition to the 8 oz. and 16 oz. boxes, Mrs. Weinstein's Dark Chocolate Sea Salt Toffee Squares and Milk Chocolate Toffee Squares are now also available in smaller snack-sized clear acetate 2 oz. boxes (MSRP $3.99).

The new Mrs. Weinstein's Gourmet Toffee Popcorn is available in three flavors including, Sea Salt Caramel Toffee Popcorn, Original Butter Toffee Popcorn and Cinnamon Crunch Toffee Popcorn. All varieties are available in 6 oz. (MSRP $6.99) and 8 oz. (MSRP $9.99) bags.

"We are excited to be debuting our updated packaging and latest product introductions at the Atlanta International Gift Market this summer," said Michael Moss, President of Sweet Shop USA, parent company of Mrs. Weinstein's Toffee. "This year, we wanted to commemorate the brand's legacy by providing our customers with a new level of sophisticated packaging and several great new products. Our goal was to expand the line with a few great new additions while introducing packaging that looks as good as the toffee tastes."

Mrs. Weinstein's Toffee is available at grocery, gourmet, and specialty food retailers and online at the Sweet Shop USA website.

Source: Sweet Shop USA