NatureWorks ready to challenge cost-effectiveness of PET

NatureWorks PLA, a biodegradable natural polymer derived from plant sugars, could be the first cost-effective biodegradable alternative to challenge the market dominance of PET. As a result, Vergauwen believes that the renewable material, which can be used in a broad range of packaging applications from bottles to tubs, is now in a position to present itself as a genuinely cost-effective biodegradable alternative within the packaging market.

NatureWorks PLA, a biodegradable natural polymer derived from plant sugars, could be the first cost-effective biodegradable alternative to challenge the market dominance of PET. As a result, Vergauwen believes that the renewable material, which can be used in a broad range of packaging applications from bottles to tubs, is now in a position to present itself as a genuinely cost-effective biodegradable alternative within the packaging market. The company has implemented a strategy of going straight to the end market in order to create a pull effect along the supply chain. With French retail giant Auchan recently announcing its interest, this strategy appears to be paying off.