Nescafé Gold Blend launches a richer aroma
Nescafé Gold Blend is reinforcing its quality coffee credentials with the launch of a new jar and new richer aroma across Nescafé Gold Blend, Nescafé Gold Blend Decaff and Nescafé Black Gold.
Nescafé Gold Blend is reinforcing its quality coffee credentials with the launch of a new jar and new richer aroma across Nescafé Gold Blend, Nescafé Gold Blend Decaff and Nescafé Black Gold.
The launch will be introduced with a new TV campaign from September 3rd in line with the new sleeker jar hitting stores nationwide. The new jar is also being rolled out across all Premium and Super Premium Nescafé SKUs and features a click lock lid which helps to seal in the new fresher coffee aroma.
The improvements are designed to further set Nescafé Gold Blend apart from other soluble coffees, giving shoppers and consumers a Premium coffee that’s worth paying more for. This is great news for the soluble coffee category, and long term sustainable value growth.
Warren Plaskett, Nescafé Marketing Manager, commented: “The pressure on shopper’s budgets shows no sign of relenting, which means it’s never been more important to focus on improving product quality to drive sustainable growth. Nescafé Gold Blend is doing just that – an outstanding new richer aroma, strong advertising support and a sleek new jar, with great fixture standout. Supporting this launch is a great opportunity for retailers to increase footfall and grow their profits in the highest value segment for the category.”
The launch will be supported with a heavyweight above the line campaign featuring TV, outdoor and in-store activation from September.
Source: Nescafé
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