Nestlé Cereals launches five price packs for convenience trade
Following previously successful trials of price marked packs the long term packs will be launched in March on some of the strongest selling lines in the category. Cheerios, Shredded Wheat, Honey Cheerios and Cookie Crisp.
Following previously successful trials of price marked packs the long term packs will be launched in March on some of the strongest selling lines in the category. Cheerios, Shredded Wheat, Honey Cheerios and Cookie Crisp.
The range is designed to give shoppers confidence when making their purchase decision and also maximise the opportunity for category growth through developing ongoing increased rates of sale.
Graeme Foster Convenience Business Controller for Cereal Partners said: “I’m incredibly excited about the launch which is in response to customer and retailer feedback. All are top 20 selling cereal brands which, when on independent retailers fixtures are sure of strong category building sales.
Research has also indicated that 49% of convenience shoppers would buy a Price Marked Pack. And to add further sales, all our PMP’s feature our on pack Wholegrain message which is supported as part of our £25m advertising support package for 2011.”
Source: Nestlé Cereals
Source: Nestlé Cereals
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