Nestlé-Sainsbury’s collaboration to offer personalized Quality Street tins this Christmas
22 Oct 2018 --- Nestlé has partnered with Sainsbury’s to launch a personalized tin for Quality Street chocolates this Christmas. The partnership has cited the success of last year’s launch of a personalized tin and said that this year’s offer is even bigger and better as the promotion will run in over ten times more locations than last year, making it easier than ever for consumers to pick up the bespoke Christmas tin.
The personalized Quality Street tins will be available to purchase in over fifty Sainsbury’s stores from 25 October until 16 December. The personalization service is completely free.
A limited number of Quality Street tin lids will be available in each store with a purchase of a 1.2kg Quality Street tin.
The lid can be personalized with a maximum nine-letter word replacing the word “Quality.” The word will be laser engraved onto the lid while you wait, meaning the tin will be ready to take home within minutes.
Debbie Bowen, Senior Brand Manager for Quality Street, comments: “Quality Street is a brand that is all about bringing families and friends together and we are delighted to partner with Sainsbury’s again this year to offer this opportunity to our fans.”
“Our iconic tin is a must-have Christmas buy and we want to make it even more special and collectable by offering the unique chance to personalize it with your name, the name of a loved one or even the name of your own street.”
“Following the incredible success last year, we are really pleased that more of our fans will have the chance to add a personal touch to their favorite sweets and take home their very special personalized tins,” she adds.
Last month, Nestlé also teamed up with John Lewis to offer Quality Street fans a chance to create a very special bespoke tin of their favorite sweets. Quality Street pick and mix stations will be available at 11 participating John Lewis stores across the country, including its flagship Oxford Street branch, from now until Christmas.
