Nestlé Baby Food Brings New Packaging to Nestlé Junior
The Nestle Baby Food Junior Step - indicated for children from 12 months – has gained a new concept, "Your child learning to eat alone." One of the key differentiators is the new plastic packaging, which make the container 35% lighter, without changing the amount of output per unit remaining the previous 250 grams.
The Nestle Baby Food Junior Step - indicated for children from 12 months – has gained a new concept, "Your child learning to eat alone." One of the key differentiators is the new plastic packaging, which make the container 35% lighter, without changing the amount of output per unit remaining the previous 250 grams. The material used gives more convenience products and favors interaction of children with food, at the stage where they are already independent and curious about food and start being encouraged to use the spoon to learn to feed themselves.
The new packaging plastic closure keeps the traditional vacuum of Nestlé Baby Food (technology that eliminates the need for preservatives), and can be heated in the microwave. The changes also affect the visual identity, which gains more color and new elements. A B + G creation, a communication and branding design agency.
The novelty is already available in supermarkets throughout Brazil
100% Brazilian Recipe- Recipes from Baby Food Junior Step remains the same: 100% Brazilian, with a variety of flavors and textures, always close to everyday family meals. The new packaging will be used for the six varieties that make up a meal in this line for children from 12 months.
NESTLÉ® Baby Food
Nestle' Baby Food is present in the Brazilian market since 1968, and is produced with full adaptation to the nutritional needs of each age group. The products are vacuum sealed, which eliminates the addition of preservatives. They also, follow strict practices of quality, safety and traceability in production. To guarantee the quality of products and create value for society, Nestlé develops extensive work to support suppliers of raw materials catering to baby food factory, located in São José do Rio Pardo (SP). Most are small producers, who have family in agriculture. Families receive guidance, training and monitoring from Nestlé, from the selection of seeds and planting to harvesting, which provides increased productivity and obtaining food with top quality, ensuring that the food reach the consumer with the highest standards required by Nestlé.
Source: Nestlé
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
