New ‘modern theme’ for Betty Crocker
Betty Crocker is updating the look of its entire product portfolio with a new ‘modern-vintage’ theme, to create greater stand-out and on-shelf product appeal.
Betty Crocker is updating the look of its entire product portfolio with a new ‘modern-vintage’ theme, to create greater stand-out and on-shelf product appeal.
The brand refresh incorporates the introduction of two new products, Red Velvet Cake Mix and Cream Cheese Icing, and an update of its cookie and cupcake mix portfolio.
The new-style packaging gives the brand a retro but contemporary feel by bringing ‘Betty Crocker’ to life using a pencil drawing of a 1920’s housewife, reminiscent of its original positioning which used famous American female celebrities as ambassadors. The refresh also features distinct white polka dots on both red and sky blue backgrounds as well as traditional hand-written font, which better reflects its playful, reassuring and feminine personality. The new look will help differentiate Betty Crocker products on-shelf and amplify the brand’s values to further resonate with shoppers.
Betty Crocker is launching two delicious new SKUs to its portfolio including a Red Velvet Cake Mix, which can be used either to make a generous 8” or 9” round cake, or 28 cupcakes. New to the ready-made icing range is a Cream Cheese offering which is ideal for decorating the new Red Velvet product as well as brownies, cookies and muffins, allowing consumers to add some creative flair to a range of different products. The new additions tap into emerging baking trends and make it even more exciting and convenient to create delicious sweet treats for the entire family.
As well as the new lines, Betty Crocker is adding a Maple Syrup Cookie Mix and refreshing its cupcake offering with delicious Caramel, Sunny Lemon, and new look Devil’s Food variants. The range will be available in the new-style packaging and is targeted towards younger consumers who have been inspired by the growing popularity of at-home baking.
Source: Betty Crocker
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