New Arm & Hammer™ Ultra Power 4X Concentrated Laundry Detergent Packs Tough Stain-Fighting Power In A Smaller, Easy To Use Bottle

New from the makers of Arm & Hammer™, Ultra Power 4X Concentrated Laundry Detergent is an ultra-concentrated formula that's packed with powerful stain-fighters and two scoops of baking soda to deliver cleaner, fresher clothes than the leading value brand. Packaged in a convenient, smaller and less bulky bottle that is easy to measure and store, Ultra Power is super-concentrated to give you powerful cleaning in every drop.

New from the makers of Arm & Hammer™, Ultra Power 4X Concentrated Laundry Detergent is an ultra-concentrated formula that's packed with powerful stain-fighters and two scoops of baking soda to deliver cleaner, fresher clothes than the leading value brand. Packaged in a convenient, smaller and less bulky bottle that is easy to measure and store, Ultra Power is super-concentrated to give you powerful cleaning in every drop. "From my work as a trainer, I know that strength can come in even the smallest sizes," said Tracy Anderson, celebrity fitness expert.  "I need a laundry detergent that shares the same principles to help me power through even the toughest stains. Arm & Hammer™ Ultra Power 4X Concentrated keeps my family's clothes fresh and cleans with the muscle I expect!"

The ultra-concentrated liquid and smaller packaging of Ultra Power 4X Concentrated makes it an environmentally responsible laundry choice.  Compared to Arm & Hammer™ 2X detergents, the ultra-concentrated liquid requires less water to produce and since the 4X bottles are smaller than 2X bottles, you get more wash loads with less plastic. "At Church & Dwight the consumer is our top priority and we are always exploring new ways to meet their laundry needs," said Kevin Kuchinski, Vice President, Church & Dwight Fabric Care. "The introduction of Ultra Power 4X Concentrated allows us to expand our laundry portfolio and continue to give consumers what they are looking for – a detergent that delivers tough cleaning power, is convenient, and delivers strong value."

Arm & Hammer™ 4X detergents come in two varieties: 

• Arm & Hammer™ Ultra Power 4X Concentrated Refreshing Falls
• Arm & Hammer™ Sensitive Skin 4X Concentrated Perfume & Dye Free, which is dermatologist-tested to be gentle on sensitive skin.

Arm & Hammer™ 4X Concentrated detergents are compatible with High Efficiency machines (HE) and standard washing machines. Each variety comes in two sizes 45oz (60 loads) from $4.97 and 90oz (120 loads) from $7.83 and is currently available at retailers nationwide.  

Source: Church & Dwight Co