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New Improved Design
14 Oct 2014

From autumn 2014, all EasyBag packaging manufactured will have a new and improved design. The design follows the new EU rules on food information (Information Regulation EU 1169/2011). The different products will be converted to the new design as they are produced and delivered to customers when stocks of products with the old design finish.
From autumn 2014, all EasyBag packaging manufactured will have a new and improved design. The design follows the new EU rules on food information (Information Regulation EU 1169/2011). The different products will be converted to the new design as they are produced and delivered to customers when stocks of products with the old design finish. During a transition period, there will therefore be products both with the new and the old design. The whole conversion is expected to be completed early on by 2015.
The new design has many advantages:
- Easier to get a quick overview of key product attributes
- Improved legibility
- Simplified color-coded
500 ml bags will get new number, 1,000 ml bags retain their current number.
- The product name is easy to read, both in the bag hanging and standing
- Energy content is clearly marked
- Third key product features are clearly indicated (eg fiber content)
... Smile!
Source: Fresenius Kabi
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