New Limited Edition Bottle From Absolut

Premium vodka brand Absolut has released a new limited edition bottle, Absolut Facet, to help boost shelf stand-out. The bottle’s asymmetrical design is said to represent the many faces that support the Absolut Nights campaign.

Premium vodka brand Absolut has released a new limited edition bottle, Absolut Facet, to help boost shelf stand-out. The bottle’s asymmetrical design is said to represent the many faces that support the Absolut Nights campaign. Adam Boita, head of marketing at Pernod Ricard UK, said: “We have seen strong growth for Absolut in the off-trade, demonstrating that the Absolut Nights campaign combined with limited edition offerings such as Facet, are resonating with customers.”

The limited edition Absolut Facet is available across grocery and impulse channels and has a recommended retail price of £18.75.

Source: Absolut