New Look For Dr Oetker Ristorante

Frozen pizza brand, Dr Oetker Ristorante, has revealed new look packaging across its range of pizzas. New product photography features on the packs, designed to “showcase the delicious, premium ingredients of each of the pizza varieties” alongside a refreshed logo.

Frozen pizza brand, Dr Oetker Ristorante, has revealed new look packaging across its range of pizzas. New product photography features on the packs, designed to “showcase the delicious, premium ingredients of each of the pizza varieties” alongside a refreshed logo.

Louise Beaumont, senior brand manager at Dr Oetker Ristorante said: “When we set out to update the packaging we were adamant that we didn’t want a radical revamp. Our loyal customers are very familiar with the look and feel of the design, which is easily identified within the freezer. So it was really important that we only made a few small, subtle changes. The new photography makes our famous pizzas look even more mouth-watering than before and they are still at the very heart of the design. By changing the background we’ve been able to make the pizza even more prominent and the whole design is more sophisticated and authentically Italian.”

Source: Dr. Oetker