New look for Laurent-Perrier Signature Cuvee
23 Dec 2010

In keeping with the house style of lightness, freshness and elegance, as well as commitment to forward-thinking design, Laurent-Perrier is delighted to reveal an elegant new label for its signature cuvée, Laurent-Perrier Brut.
In keeping with the house style of lightness, freshness and elegance, as well as commitment to forward-thinking design, Laurent-Perrier is delighted to reveal an elegant new label for its signature cuvée, Laurent-Perrier Brut.
Designed with a modern outlook the new, smaller label has a brighter neutral background hue and a sophisticated simplicity. Reflective of Laurent-Perrier’s premium positioning, the new label is designed for enhanced standout in the contemporary market.
As the signature cuvée of the House, Laurent-Perrier Brut consistently charms connoisseurs and epicureans the world over as a vin de plaisir that epitomises lightness, freshness and elegance.
Laurent-Perrier Brut is the perfect apéritif for a special celebration or a versatile match for an array of dishes, incorporating fish, white meat and poultry.
A blend composed of over 55 different Crus (with an average 94 per cent rating) and utilising between 10 – 20 per cent reserve wines, the chardonnay dominant Laurent-Perrier Brut is aged for over three years before being disgorged and the “liqueur d’expédition” added. The result is a fine champagne with a delicate yet complex nose with hints of citrus fruit on the palate and a long sustained finish.
The updated look mirrors the Laurent-Perrier brand, yet retains an elegant and refined feel.
Laurent-Perrier Brut is stocked in Waitrose, Oddbins, Harrods, Selfridges and Jeroboams. Also available online at Waitrose Wine Direct and Laithwaites.co.uk RRP: From £32.99
Source: Laurent-Perrier
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