New Original Source Packs Designed By Bulletproof

10 Jul 2014 --- Agency Bulletproof has created the packaging for a new range of products from shower gel brand Original Source.

Skin Quench All in One Moisturising consists of four fruit variants with moisturising oils. The brand’s owner PZ Cussons awarded the project to Bulletproof on the strength of its previous work.

The agency said that the design is intended to “hero the impactful nature of the Original Source brand, while bringing the caring and moisturizing properties graphically to life.

Holly Shaw, Original Source brand manager, said: “The Bulletproof team made the project seem effortless, perfectly capturing the essence of the range in the sub-brand name Skin Quench and creating an impactful design to cut through the sea of white in the moisturising shower category. And we are delighted with the results, having gained listings in all major multiples with incremental space.”

The new range is launching in all major multiples in June and will be rolled out globally in 2015.