New Packaging Design For Metcalfe’s Skinny Popcorn

Metcalfe’s Skinny popcorn has announced the launch of new packaging, designed to increase stand out on shelf.

Metcalfe’s Skinny popcorn has announced the launch of new packaging, designed to increase stand out on shelf. The company said the new look combines “bold color schemes, with simplified layouts and messaging” to appeal to a broad consumer base. Metcalfe’s Skinny marketing director Andrew Slamin said: “We feel the new designs aptly bring out Metcalfe’s Skinny popcorn’s light hearted humour which will resonate with the whole family and help drive continued growth for the brand.”

Source: Metcalfe’s Skinny