Nisa Unveils Own-Label Cakes

Nisa has launched a selection of cake snacks and bites under its Heritage own-label brand, to help retailers drive impulse sales and capitalise on the big night in occasion. The six new additions will be supported by a range of POS and include caramel shortcakes, chocolate oaties, flapjack slices, chocolate brownies, mini flapjack bites and double chocolate brownie bites.

Nisa has launched a selection of cake snacks and bites under its Heritage own-label brand, to help retailers drive impulse sales and capitalise on the big night in occasion. The six new additions will be supported by a range of POS and include caramel shortcakes, chocolate oaties, flapjack slices, chocolate brownies, mini flapjack bites and double chocolate brownie bites. Kim Brown, head of fresh, frozen and direct to store at Nisa, said: “We are delighted to launch these fantastic new additions to our Heritage range and hope they will deliver an uplift in sales and basket spend for our members by catering for consumers shopping on impulse or looking for a tasty snacking or sharing treat, whilst delivering a healthy profit margin for our members.”

Source: Nisa Heritage