Nuts and candies in Tetra Rex packages

Dori, a confectionery manufacturer has introduced a line of nuts and candies in Tetra Rex 250ml packages with aluminium foil.

One of the leading Brazilian manufacturers of confectionery, candies and snacks, Dori, has introduced a line of nuts and candies in Tetra Rex 250ml packages with aluminium foil. The Tetra Rex packages were chosen to diversify Dori's presence at the stores with a premium package alternative, and the new package is seen as easy-to-open, totally recyclable and offering a superior shelf-life.

After the official launch, the new products were boldly promoted by a massive distribution of sales kits to more than 6000 directors of retail stores. In-store sampling was also used. The impact of the new package for this category is positive and sales are going very well.