Ocean Spray Leads With New Innovative Packaging Design

01 Mar 2005

Three Liter Bottle and Single Serve Dispense Pack Enhance Accessibility and Portability. Ocean Spray introduces its new Three Liter Bottle and Single Serve Dispense Pack juice products designed for ease of storage, portability and accessibility. The new packaging further demonstrates Ocean Spray’s history of innovation and leadership in the beverage industry with more than seven decades of brand success. In response to consumers’ growing desire for more choices in casing and portable options, the new Three Liter is available in a groundbreaking rectangular-shaped container. It stores easily in the refrigerator door and offers a side handle for easy pouring. The new size comes as a welcome relief for families in need of a larger juice container but who find gallon sizes unmanageable. The Three Liter packaging is available in four favorite flavors: Cranberry Juice Cocktail, Cranberry•Grape Juice Drink, Cran•Raspberry Juice Drink and Light Cranberry Juice Cocktail and can be found on grocery store shelves at a suggested retail price of $4.99 nationwide Ocean Spray Dispense Pack provides handy new packaging by offering consumers single servings of their favorite juice beverages in a convenient pack fit for the refrigerator. With its fun, user-friendly dispensing system, Dispense Pack holds eight, 8-ounce resealable bottles of refreshing juice that are easy to grab on the go. This product is available at the suggested retail price of $3.39, and can be found in four flavors kids will love: Cranberry, Grape, Strawberry and Wildberry. Without compromising great taste, Ocean Spray’s Strawberry flavor contains 50 percent less sugar and calories. “From recent innovations like our convenient rectangular bottle and new easy open cap, to the new Three Liter option and handy Dispense Packs, Ocean Spray is continually developing innovative ways to provide our consumers with convenience and innovation,” says Ken Romanzi, Senior Vice President and Chief Operating Officer - Domestic Food and Beverages at Ocean Spray. “Our new Three Liter and Dispense Pack products have been designed to keep pace with busy families and offer them new ways to enjoy the refreshing taste of Ocean Spray.” Ocean Spray is an agricultural cooperative owned by more than 700 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia and other parts of Canada as well as more than 100 Florida grapefruit growers. Ocean Spray was formed 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America's leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2004 gross sales of roughly $1.4 billion.