Olde English Unveils Limited Edition, Tattoo-Themed Packaging

Olde English 800, one of the country's leading malt liquor brands, offers the smooth, rich taste with a slightly fruity aroma that is a favorite among malt liquor drinkers. Introduced in 1964, Olde English 800 is available nationwide.

03/05/07 Olde English, a leading malt liquor brand, is honoring body artists by tattooing its can this summer. From May through August, the Olde English (OE) tattoo-themed cans will be available nationwide, and a different design will be available each month. The new packaging, designed by nationally renowned artist Marcus Suarez, is a part of the OE King of Ink program.

Suarez, whose paintings and designs adorn canvases, walls and automobiles, as well as skin, is a graduate of the School of Art and Design in New York.

"Tattoos play an important role in our culture and our community, and the King of Ink program is our way of paying tribute to this important, beautiful art form," said Kevin Oglesby, Olde English brand manager. "Olde English is honored to get its own tattoo by Marcus Suarez, truly one of the most talented and influential artists and designers of our time."

Through the program, Olde English and Suarez also will team up this summer to crown top tattoo artists as a "King of Ink" in New York, Chicago and Houston. The three Kings of Ink will have the opportunity to showcase their work online and at events in their home city. Also, through a consumer sweepstakes, 50 first-place winners will have the chance to receive a tattoo from one of the artists.

In addition, Olde English will reward a grand prize winner with an all-inclusive, four-day trip for two to Las Vegas, with hotel accommodations at The Palms, spending money and the opportunity to get a tattoo at the famed Hart & Huntington Tattoo Company. From May 1 through Aug. 31, legal-drinking-age consumers can enter once daily using one of these methods:

-- Text message the word "KINGS" to the short code OE800
-- Call toll-free 877-OE-KINGS (877-635-4647)
-- On a 3x5 card, print your name, address and phone number, and mail it to "Olde English "Kings of Ink" Sweepstakes, P.O. Box 5562, Blair, NE 68009-5562.

The grand prize and first-place winners will be determined by a random drawing in late September. For more information about the contest and official rules, visit http://www.OEkings.com.

Olde English 800, one of the country's leading malt liquor brands, offers the smooth, rich taste with a slightly fruity aroma that is a favorite among malt liquor drinkers. Introduced in 1964, Olde English 800 is available nationwide.