Orangina To Launch Limited Edition Summer Packaging

Orangina is rolling out limited edition ‘Bikini and Trunk’ packaging across is 420ml bottles from 1 May. The company said the new designs were “inspired by positive nostalgic summer memories” to make the most of the Orangina bottle shape, boost shelf stand-out and cater to the demand for summer soft drinks.

Orangina is rolling out limited edition ‘Bikini and Trunk’ packaging across is 420ml bottles from 1 May. The company said the new designs were “inspired by positive nostalgic summer memories” to make the most of the Orangina bottle shape, boost shelf stand-out and cater to the demand for summer soft drinks. Jamie Nascimento, head of marketing for Orangina and Ribena at Lucozade Ribena Suntory, said: “We’re ambitious with Orangina and are always looking for ways to push creative boundaries to surprise and delight consumers.” “We want our customers to continue to enjoy Orangina and believe our limited edition packaging will create even bigger and better stand out on shelf to drive sales.”

A £2.4m advertising campaign will support the launch, including outdoor and sampling activity in August. The new limited edition Orangina bottles (420ml) are available in singles, priced £1.19 and packs of four, retailing at £3.69.

Source: Orangina