Outstanding eye catcher: Cryovac; Pizzafresh

Pizzafresh is an extension of the successful Cryovac Slicepak Plus concept for attractive food products packed under modified atmosphere. This packaging is achieved with a shrinkable barrier top film sealed on a flat rigid barrier support tray designed for pizzas of different sizes. It provides extended shelf life and a traditional presentation where the food product predominates.

Pizzafresh is an extension of the successful Cryovac Slicepak Plus concept for attractive food products packed under modified atmosphere. This packaging is achieved with a shrinkable barrier top film sealed on a flat rigid barrier support tray designed for pizzas of different sizes. It provides extended shelf life and a traditional presentation where the food product predominates. This unique and proprietary Cryovac solution adds a distinguished quality packaging to the rapidly expanding Ready Meals market segment. In addition to all the proven logistical and cost benefits of central packaging, Pizzafresh offers eye catching appeal together with hermetic properties and secure shelf life. Products packed into Pizzafresh will be different from any other chilled pizza at retail. Additional benefits include: - Plain film for high product visibility or printed film for product communication; - Vertical display with toppings staying well in place; - High pack safety and security thanks to barrier materials and modified atmosphere; - Extended shelf life, similar to rigid thermoforming in MAP, allowing export business; - Traditional presentation that consumers prefer; - Freshness appeal of deli counter pizzas in self service retail shelves; - Efficient easy opening and easy freezing for enhanced consumer convenience. The new Cryovac Pizzafresh concept is an ideal solution to pack fresh chilled pizzas of various sizes and shapes, from small round pizzas for individual servings to family sizes. The round or rectangular rigid barrier support trays designed for pizzas can also be used to pack other food products such as quiches, pancakes, crumpets, bakery products, pastries, smoked and processed meat or cheese slices.