Packaging gives candy a holiday flavor
Utah-based Mrs. Fields Chocolates partnered with design consultancy Ideas that Kick to dial up the value of their assorted chocolate candy tins for the 2011 holiday season.
Utah-based Mrs. Fields Chocolates partnered with design consultancy Ideas that Kick to dial up the value of their assorted chocolate candy tins for the 2011 holiday season.
Kick created tin designs with keepsake value long after the candy inside was gone. The agency picked finishes and production techniques that gave Mrs. Fields' 2011 holiday tins a classic, timeless quality - so it really would feel as nice to give as it would to receive these value-priced candies.
"People always talk about gifts that keep on giving," says Kick Executive Creative Director Stefan Hartung. "Our tin designs for Mrs. Fields do that—for as little as five dollars. Elegant graphics and simple details like how our tin lids' edges rolled delivered more to consumers, so consumers can deliver more to the people on their gift lists."
The Mrs. Fields holiday tins designed by Kick are available in in Target, Walmart and Walgreens stores nationwide.
Source: Ideas That Kick
