Pactiv Announces New Hefty Easy Grip Party Cups

Pactiv Corporation announced the introduction of its innovative Hefty Easy Grip Party Cups. With four textured gripping arches molded into the base, each cup offers a comfortable, slip-resistant grip—and the strength and convenience that consumers have come to know from Hefty brand products.

Pactiv Corporation announced the introduction of its innovative Hefty Easy Grip Party Cups. With four textured gripping arches molded into the base, each cup offers a comfortable, slip-resistant grip—and the strength and convenience that consumers have come to know from Hefty brand products. Hefty Easy Grip Party Cups are an important addition to the Hefty family of products, and we're excited about the positive feedback we have received in hands-on consumer tests, as well as the strong, positive trade response,” said John Schwab, Senior Vice President & General Manager, Hefty Consumer Products. Hefty Easy Grip Party Cups address consumers’ demands for a strong, easy-to-grip, spill-resistant cup. Hefty Easy Grip Party Cups are the perfect companion to Hefty Serve ‘n Store Party plates and bowls. These disposable plates and bowls, as well as the Everyday microwaveable version, have revolutionary interlocking rims, which allow them to be snapped together to become a container—every plate is a lid, and every lid is a plate. One product with multiple uses, allows consumers to eat, store, and carry foods with one product. Hefty Easy Grip Party Cups are offered in red and blue 9 oz. and 18 oz. sizes and currently are available in grocery stores and mass merchandisers in the U.S. Full national distribution is scheduled for May 2005.