Parker Williams creates look for low-fat dairy ingredient Quark
The product, which is already on sale in selected Tesco, Morrisons, and Sainsbury’s stores, is intended to replace ingredients like crème fraiche, mascarpone, soft cheese and cream to make them healthier.
The product, which is already on sale in selected Tesco, Morrisons, and Sainsbury’s stores, is intended to replace ingredients like crème fraiche, mascarpone, soft cheese and cream to make them healthier.
Parker Williams’ managing director Kate Bradford said: “Quark is an ingredient with really impressive nutritional credentials, and we wanted our design to reflect the product benefits – it’s clean, fresh tasting, and naturally fat free – as well as working in the distinctive equities of the Lake District Dairy Co brand.
“The ‘Q’ of the Quark name itself has been crafted to suggest the soft spoonable consistency of the product, and we chose a bright fresh colour palette for variant navigation to contrast with Lake District’s familiar black livery.”
Claire Irvine, brand manager at the brand’s owner First Milk, added: “Parker Williams has given Lake District Dairy Co. Quark a strong and striking brand presence in the soft cheese chiller.
“Quark overall is a product that has been hiding for too long in the UK dairy sector, and we are pleased to introduce it as part of the Lake District Dairy Co. range.”
Source: Parker Williams
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