Path Creates Easy-Open Packs for Leerdammer Cheese Slices

New graphics were created for the redesigned range by design agency Landor, which extended the use of yellow to the edges to make the pack appear larger.

12 Nov 2009 --- Design consultancy Path has redesigned the structural packaging for Leerdammer's cheese slices to make them easier to open and re-close.

The London-based agency introduced a range of new features to the packs, including a 'step' to allow the lid to be gripped more easily and a more rigid base. Extra notches for re-closure are formed after the pack is sealed.

Path director Kevin Greene said the firm introduced the changes to fulfil Leerdammer's brief of creating a pack that addressed consumers' issues with opening and closing products, as well as making sure the range stood out on shelf with the inclusion of a cheese wheel icon.

New graphics were created for the redesigned range by design agency Landor, which extended the use of yellow to the edges to make the pack appear larger.

Leerdammer International product manager Gerhard van Nieuwenhoven said the yellow border made the product more attractive on the shelf, while new product shots made it appear "more appetising".

"After a lot of research we saw that we could improve our packs, we looked at the competition and saw that many now have hard packs with good functionality.

"Being one of the first companies to use a hard pack, in 2003, we have to continually improve our packaging and make sure that we are the benchmark," he said.

The new packs are manufactured from A-PET on Multi-vac and CFS FFS machines.