Perry's Ice Cream Introduces "New Look" for Buffalo Bills

The vintage design mixed with the charging Buffalo makes for a bold look on our package that screams, ‘Go Bills!’.” said Nichole Buryta, assistant product manager, Perry’s Ice Cream.

Sep 28 2011 --- The Buffalo Bills and Perry’s Ice Cream are predicting a fan blitz on area food retailers this season with the newly re-launched Buffalo Bills Brownie Blitz ice cream!

Perry’s Ice Cream is the “Official Ice Cream” of the Buffalo Bills and the commemorative ice cream flavor originally introduced in 2008 is getting a makeover to reflect the Bills new helmet design. Buffalo Bills Brownie Blitz features premium French vanilla ice cream with laces of fudge and brownie pieces.

“When the new Bills look was released this summer, we quickly noticed the fans affection towards the new helmet. We decided the helmet had to be central to our package re-design. The vintage design mixed with the charging Buffalo makes for a bold look on our package that screams, ‘Go Bills!’.” said Nichole Buryta, assistant product manager, Perry’s Ice Cream.

“We are always looking for unique ways to incorporate our partners into the Bills brand,” said Bruce Popko, Bills senior vice president of business development.  “The new Bills Brownie Blitz packaging and Bills Photo Blitz promotion with Perry’s Ice Cream provides a fun opportunity to engage and interact with our fans.”