Persil Promotional Jar Awash with RPC Excellence

RPC Containers Blackburn has designed and manufactured a striking promotional jar for liquid detergent capsules from the leading Persil brand. Completing a double success for the RPC Group, the container`s cap was manufactured by RPC Containers Halstead.

RPC Containers Blackburn has designed and manufactured a striking promotional jar for liquid detergent capsules from the leading Persil brand. Completing a double success for the RPC Group, the container`s cap was manufactured by RPC Containers Halstead. The water-soluble capsules release the detergent during washing. Designed as a reusable storage jar, its bright colours, eye-catching shape and large front and back labelling areas ensure enhanced product branding. One requirement was for the jar to be manufactured in three colours to match the different varieties of liquid capsules available – green for biological Persil Performance, blue for non-bio and purple for Colour Care. RPC Blackburn`s innovative solution was to use a translucent PET that gives added visual effect for maximum on-shelf differentiation. In an example of RPC`s capability as a `one-stop shop` for packaging solutions, the colour-matching closures are manufactured by RPC Halstead. Close co-operation between the sites allows the jars to be stackable, with the base of the jar designed to rest inside the rim of the cap.