Petainer to Develop and Strengthen the Market in UK & Ireland

The Petainer keg offers significant economic and environmental benefits to the beverage industry and is aimed at replacing the current steel based systems in many applications.

3 Sep 2012 --- Petainer, a specialist PET engineering business who developed a highly innovative and successful range of one way kegs (from 15 to 30 Litres) for the beverage industry, has joined forces with Sovereign Beverage Company in a strategic alliance to develop and strengthen the market in the UK & Ireland.

“Along with the support of KHS, who produce a range of specialised filling and handling systems for the Petainer keg, we have created a formidable team to continue the success of our innovative keg systems” says Regional Sales Director Andy Carter.

With Sovereign’s unique network, and knowledge of both the beverage industry and the import / export business, it brings together our complementary skills to further develop the one way PET keg market.

The Petainer keg offers significant economic and environmental benefits to the beverage industry and is aimed at replacing the current steel based systems in many applications.

David Davies, Chief Executive of Sovereign says: “We have researched the one way keg market for some time and have concluded that the Petainer keg is best placed to transform the bulk packaging of beverages. This paradigm shift is akin to the replacement of the wooden barrel by the steel keg. We are especially excited about the launch of new formats later in the year which will only serve to enhance the Petainer offering.”