Phileas Fogg has redesigned its range and launched two new flavours.
United Biscuits’s packaging redesign across its Phileas Fogg range hope to push sales over the festive period by increasing shelf stand-out and gaining the interest of both current and potential consumers.
United Biscuits’s packaging redesign across its Phileas Fogg range hope to push sales over the festive period by increasing shelf stand-out and gaining the interest of both current and potential consumers.
The brand ‘s new flavours include Spicy Beef & Mexican Chilli Tortillas and Tandoori Chicken with Indian Spices Crisps.
Both will be launched in 140g sharing packs to push their social, family sharing image over Christmas, competing with other leading brand such as Doritos, Walkers Sensations, Kettle Chips and Pringles.
The new flavours will be joining Cheddar with Onion Chutney, Sour Cream with Mild Mexican Chilli, Salsa with Mexican Chilli, Sweet Chilli, Sea Sale and Indonesian Black Peppercorn, and Sea Salt and Italian Balsamic Vinegar, in the Phileas Fogg range.
Launching into major retailers both new products will come with an RRP of £1.98.
Source: United Biscuits
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
