Plastic on the Outside, All Natural Inside!
The more portable packaging should increase usage occasions for FUZE, as the PET containers are being introduced to areas more suited to the attributes of plastic, such as schools, sporting events, concerts, vending and outdoor venues, like beaches.
07/05/08 The signature eye-catching graphics and brightly colored full shrink label of FUZE's iconic 18 ounce glass package are replicated in an all-new 18.5 oz PET bottle. The aesthetic charm of the glass bottle have been captured to allow consumers practicality, safety and convenience in today's "grab and go" culture.
"FUZE has pioneered indulgently healthy beverage concepts for our consumers by combining the very best flavor and functional ingredients, served up in award winning packaging. Our goal was to maintain consumer satisfaction while not compromising the iconic shape and appeal of our bottle," said CMO of FUZE Beverage, Bill Meissner.
The FUZE PET bottles are the easiest and most common plastics to recycle and are made of polyethylene terephthalate (PETE) and are assigned the number 1. Once the plastic is processed by a recycling facility, PETE can become fiberfill for winter coats, sleeping bags, life jackets, other plastic bottles, etc.
The more portable packaging should increase usage occasions for FUZE, as the PET containers are being introduced to areas more suited to the attributes of plastic, such as schools, sporting events, concerts, vending and outdoor venues, like beaches.
"I love the plastic bottles because they are lighter and I don't have to worry about them breaking when I'm traveling or at the gym," stated Harley Pasternak, creator and author of the New York Times Best Seller, The 5-Factor Diet.
All eighteen flavors of FUZE products will be available, including the Slenderize, Refresh, Tea and Vitalize platforms. The nutritious and newly portable bottles will remain free of aspartame, preservatives and high fructose corn syrup and will be available for an average suggested retail price of $1.79.
Since 2001, FUZE Beverage, LLC has been reinventing beverage industry standards by introducing non-carbonated drinks that are "infuzed" with real health benefits and antioxidants without high fructose corn syrup or aspartame.
