Plastics Provides a ‘Sunny’ Profile for HAK
HAK was aware of RPC Bebo Nederland’s expertise in multi-layer technology and asked the site to develop a solution that would be suitable for pasteurisation.
15/06/09 One of the Netherlands’ leading food retail companies has chosen a multi-layer container from RPC Bebo Nederland for its first venture into plastics packaging.
HAK, already a market leader in vegetable products and apple sauce, has moved into the fruit market with the launch of the new Zon & Fruit (Sun & Fruit) range of prepared fruit chunks in three varieties: Tropical Fruit, Pineapple and Peach. Traditionally this type of fruit product is packaged in glass or metal, but HAK was drawn to plastics due to their versatility in terms of convenience, appearance and efficiency in logistics.
“Plastics are lightweight and shatterproof, making them incredibly safe and practical for transportation,” explains Sanne Louise Merkelbach, Product Manager of HAK. “In addition, the transparency allows consumers to see the contents for a ‘fresh’ brand image.”
HAK was aware of RPC Bebo Nederland’s expertise in multi-layer technology and asked the site to develop a solution that would be suitable for pasteurisation. The 410 ml container is thermoformed in PP/EVOH/PP for long-term ambient shelf stability, with a recloseable cap. Colourful labels enhance the impact delivered by the visibility of the product.
“Zon & Fruit has been launched in The Netherlands supported by TV commercials and advertisements in magazines, and we are delighted with the consumer reaction to the plastic container format,” confirms Sanne Louise.
