Power Brands Launches Vitamin Enhanced Water in Aluminum Container

Power Brands has introduced this vitamin enhanced water in Rexam's 24 oz. re-sealable aluminum Cap Can with technology from Dayton Systems Group in select retail markets.

26/03/08 Consumers looking for an all-natural drink that is good for their bodies and good for the planet now have a unique new choice -- Aqua Planet.

Power Brands has introduced this vitamin enhanced water in Rexam's 24 oz. re-sealable aluminum Cap Can with technology from Dayton Systems Group in select retail markets.

The company chose to bring Aqua Planet to market in this unique container because it is 100% recyclable. But it's not just good for the environment. This package keeps the beverage fresh and cold longer, and protects from light due to aluminum's superior barrier properties.

Aqua Planet has a great-tasting blueberry pomegranate flavor. It is slightly carbonated with just 50 calories per eight oz. serving. This refreshing purified water helps consumers stay hydrated and delivers a blend of nutrients including Calcium and Vitamins A, C, B6 and B12.

"We are committed to helping consumers and protecting our planet by offering refreshing purified water in a 100% recyclable aluminum container," said Darin Ezra, CEO, Power Brands. "That's why we chose to partner with Rexam. They delivered a re-sealable aluminum package that is good for the environment, appeals to consumers and differentiates our brand on store shelves."

With a tagline of "Refresh. Recycle. Reuse.," Aqua Planet is also available in 16 oz. cans and 12 oz. SLEEK Cans from Rexam.

Rexam introduced the 24 oz. Monster can with Cap Can technology from Dayton Systems Group in 2005. The company recently increased production to meet the growing demand for this distinctive package.