Premeasured Packets Spice Up Consumer Kitchens
If you know how it feels to reach a critical point in your recipe and discover the measuring spoon is missing in action… Then you’re ready for spice enlightenment,” reads the company’s press materials.
26/02/08 Self-proclaimed “cardaMoms” Katie Luber and Sara Engram, founders of TSP Spices, Inc., Atlanta, have vowed to bring “Spice Enlightenment” to consumers with the introduction of premeasured, 1–teaspoon spice packets, contained in attractive storage tins that keep ingredients fresh and convenient.
“If you’ve ever searched a cluttered cabinet for one elusive spice and felt as if you are conducting an archeological dig… If you found that wayward spice and realized you bought it so long ago it had about as much flavor as last summer’s grass clippings… If you know how it feels to reach a critical point in your recipe and discover the measuring spoon is missing in action… Then you’re ready for spice enlightenment,” reads the company’s press materials.
While Luber and Engram declined to be interviewed for this article, their Web site, www.tspspices.com, provides a wealth of information on their line of 24 pure, organic spices, introduced nationwide in spring 2007. Free of fillers and additives, and non-irradiated, the spices are packed for single use in 1-teaspoon quantities in dainty, flexible-film stick-packs, so “each time you open a packet, the contents are fresh and full of flavor,” the company notes.
