Price's Fine Chocolates Introduces New Packaging and Products at the Summer Fancy Food Show

Sweet Shop USA has announced that they will be unveiling newly updated packaging and an expanded product line for the Price's Fine Chocolate Collection to commemorate the brand's 100 year anniversary, at the 2013 Summer Fancy Food Show held in New York at the Jacob Javitz Center from June 30(th) -- July 2(nd), 2013.

Popular favorites, Annaclairs(R), Turks(R), and Pecan Brags(R) have been modernized with a sophisticated new package design and new products, Chocolate Peppermints, White Pretzels and Chewy Pralines join the Price's Fine Chocolates product line up. Retail buyers and members of the media in attendance will want to put booth #2441 on their agenda to check out the updated packaging and taste the delicious product releases.

The legacy of Price's Fine Chocolates was the dream of Charles H. Price, who founded the company in 1913 and over the next several decades built a tremendous reputation for crafting quality chocolates throughout the United States. Sweet Shop USA acquired Price's Fine Chocolates in August of 2000 and held fast the commitment to the Price legacy of providing the highest quality chocolates at a reasonable price.

Made of all-natural, 100% Real Chocolate, Price's Fine Chocolates are Kosher Certified and handcrafted in small batches to ensure the highest quality possible. Standouts include Annaclairs(R), sweet vanilla cream centers rolled in pecans and dipped in milk or dark chocolate (9 pieces 9oz. MSRP $16.99) and Milk Chocolate Pecan Brags(R), milk chocolate, caramel and pecan halves (9pieces 4.5oz MSRP $10.99), and the latest introductions including Chocolate Peppermints (9 pieces 4.5oz MSRP $9.99), White Pretzels (16 pieces 8oz MSRP $14.99), and Chewy Pralines (9pc 4.5oz MSRP $9.99).

"We are excited to be debuting our new updated packaging and latest product introductions at the Fancy Food show this summer," said Michael Moss, President of Sweet Shop USA, parent company of Price's Fine Chocolates. "With the brand's 100 year anniversary, we wanted to provide our customers with a new level of sophisticated packaging and several great new products to further the legacy of the Price's Fine Chocolates brand. We are looking forward to the next 100 years of producing the highest quality, most delicious confectionaries on the market."

Price's Fine Chocolates are available at grocery, gourmet, and specialty food retailers and online at the brand’s website.

Source: Price's Fine Chocolates