Redesign awakens breakfast cereal's look
Mom’s Best Naturals, a line of all-natural breakfast cereals, is the latest consumer product to benefit from Minneapolis-based design firm HartungKemp’s (HK) innovative "Shelf-Kickers" branding strategy. Shelf-Kickers takes new or lesser- known brands and reinvigorates the packaging to create an emotional bond with consumers and, ultimately, to gain coveted retail shelf space.
Mom’s Best Naturals, a line of all-natural breakfast cereals, is the latest consumer product to benefit from Minneapolis-based design firm HartungKemp’s (HK) innovative "Shelf-Kickers" branding strategy. Shelf-Kickers takes new or lesser- known brands and reinvigorates the packaging to create an emotional bond with consumers and, ultimately, to gain coveted retail shelf space.
"HK's work had an immediate positive impact,” says Jenny Sall, Mom’s Best creative director. “Every single customer presentation was met with positive feedback. The results have been so favorable that we were requested to do an expansion of flavors even before the first new cereal box had gone into production."
