Restyling for Levissima Easy Cap
The new Easycap version perfectly falls within the restyling project undertaken by the brand, aimed at presenting a new corporate image characterized by modernity and innovation.
04/10/08 Levissima proposes a renewed version of its Easycap brand, in the still 50-cl PET format, the ideal solution to quench your thirst anytime anywhere. Levissima Easycap is the result of a research carried out by Levissima in order to adapt its products to new lifestyles and to satisfy the demands of consumers who spend most of their time outdoors.
The new Easycap version perfectly falls within the restyling project undertaken by the brand, aimed at presenting a new corporate image characterized by modernity and innovation. The Levissima logo, which acquires a new look: modern, distinguishing and with a more effective 3-D lettering impact, has been inserted in the label. On both sides of the logo stand the two attributes which have rendered Levissima water famous, Altissima and Purissima (the highest, the purest).
The new image of Levissima underlines one of its main icons: the by now famous mountain covered by snow, "Levissima", which, besides appearing on the label, has been underlined even further on the packaging. The “white” mountain is depicted through a highly emphasized outline, recalling its shape, and the jagged, snow-covered tops of the Dosdè glacier, where the source of Levissima water is situated.
Also, Levissima EasyCap, was among the finalists of the Bottled Water World Design Awards 2007, competing inside the category "best packaging innovation", and it has triumphed as product of the year at the Gran Premio del Marketing e dell’Innovazione 2008, being the consumers’ first choice for innovation, appeal and value of use.
