Rexam Debuts Mini Nea : The Ultimate Neutral Lotion Dispenser for Mini-Products

Mini Nea atmospheric 5ml is based upon the Nea technology platform, which quickly became an industry reference.

Rexam Personal Care’s new Mini Nea – the neutral little giant in formula protection – makes its international debut at Luxe Pack Monaco, October 24-26, Hall Ravel, Booth RC14.

Mini Nea atmospheric 5ml is based upon – and extends – the Nea technology platform, which quickly became an industry reference. Just like its big sisters, the completely neutral Mini Nea is designed without elastomers. A glass ball and a spring placed outside the closing chamber assure metal-free formula flow, complete neutrality and protection against formula discoloration and incompatibility. Dosage is precise, actuation flawless and silky-smooth. Mini Nea is delivered pre-assembled – cap and pump – which reduces costs.

Good looking and with soft actuation, Mini Nea is an ideal neutral lotion dispenser for mini-products, a packaging category that has accelerated in worldwide popularity in recent years. According to Emmanuelle Hermandesse, Category Manager – Mini-Products, Rexam Personal Care, the atmospheric 5ml Mini Nea stands alongside the Nea atmospheric pump and the Nea Airless (15, 30 and 50ml), to address the formula protection needs of the most demanding customers.

"Mini products are a cost-efficient tool in stimulating trial, attracting new consumers - and for keeping 'in touch' with existing customers," Hermandesse said. "Leading companies are using mini-products in new and exciting ways, and our Mini Nea opens the door to even more promotional opportunities."

For example, Mini Nea can be used to create promotional items for trial, as well as to support new product launches. In addition, it can be effectively used in bundle offers and cross-promotional packages, as well as with flankers. Further, a wide range of customization options, including silk screening, hot stamping, and vacuum metallization allows pack differentiation in masstige and luxury applications.

"And, with our exclusive system of indexation on the bottle, we can even deliver two silk-screen passes, for enhanced aesthetic appeal," Hermandesse said.

"Our neutral little giant in formula protection is perfect for today’s very sensitive skin and facial care products. The Mini Nea is a vast upgrade over the currently available lotion mini pumps and represents new areas of profitable growth – as well as a superior end-user experience for consumers," Hermandesse added.

Further, Rexam’s one-stop supplier capability supports the largest launches throughout Europe, the Americas and Asia.