Rexam XD-11 Fragrance Pump Selected For The New Bejar Fragrance

The launch of the new Luna fragrance from Barcelona’s Bejar Perfums i Cosmetics SL in markets such as Russia and the Middle East was powered by Rexam’s XD-11 fine mist pump and represents another example of the growing trend towards packaging premiumization.

The launch of the new Luna fragrance from Barcelona’s Bejar Perfums i Cosmetics SL in markets such as Russia and the Middle East was powered by Rexam’s XD-11 fine mist pump and represents another example of the growing trend towards packaging premiumization. The dramatic and elegant globe-shaped bottle is filled with a gold-leaf decorative element that results in a novel end-user experience when applied to the skin and clothing – but that challenges ordinary pump assemblies. The Bejar Luna bottle is fitted with the ultra-low profile XD-11 (Crimp-On, FEA 15) which places the consumer focus upon the visual appeal of the gold-leaf element within, and assures consistent product delivery.

“Our market research facilities, including our new Buffalo Grove Innovation Center, enable us to work in partnership with brand owners to create dynamic, innovative packaging solutions that deliver high-value and raise the bar in the increasingly important premium end of the market,” said Julie Vergnion, Product Manager – Fine Mist, Rexam Personal Care Division. “We look forward to further opportunities to work with the exclusive Bejar brand in months ahead.” The Rexam XD-11pump’s ergonomically advanced actuator combines with the reduced diameter of the nozzle to enhance the overall aesthetic and tactile appeal. It was designed for deluxe brands and opens exciting new opportunities for brand owners competing in the high-end market segment. The pump’s ergonomically advanced actuator is available in metal or plastic, and in classic or smoothly sculpted designer versions.

In addition to its ultra-low profile, made possible by a unique, miniaturized mechanism concealed within the neck of the bottle, the XD-11 incorporates a smooth-operating pre-compression design. This permits fine, precise atomization and enhances end-user comfort and, thus, overall appeal. Customers can select either 40- or 60-degree spray angles, to complement fragrance characteristics. With its complete neutrality, the XD-11 pump protects the long-term integrity of the fragrance. Neutrality is assured by the placement of its external spring, its glass bead and the absence of any elastomer joints. This prevents the fragrance from contacting the metal parts of the mechanism.

Source: Rexam