Rexam’s Ends with Attitude

This latest innovation from Rexam further reinforces the sustainability of beverage cans within the drinks industry.

17/11/08 Rexam strengthens their commitment to innovation by offering printed ends on two piece beverage cans, as part of their product portfolio. This unique product gives customers the opportunity to use up to a seven colour registered print on can ends, providing a greater opportunity to display their brand and visual identity.

Visual elements play a major role in purchase decisions as the first encounter with the product is often visual says Rexam’s Marketing Manager Ann Bonner. “Today’s consumers are eager for innovations and our research shows that stimulating the visual senses is compelling enough to encourage consumers to, at the very least take a second look, which is obviously an important objective in any brand communication. Printed ends not only catch visual attention but create a buzz as people share their appreciation for the creativity. Rexam has enabled its customers the opportunity to have total visibility of their brand on sale, wherever the product is on the retailer’s shelf. By introducing this technically challenging, world first for our customers we continue to demonstrate our commitment to innovation and to adding value,” said Ann.

This latest innovation from Rexam further reinforces the sustainability of beverage cans within the drinks industry. They offer customers a cost efficient and economical way to produce, fill and distribute their products whilst being 100%, infinitely recyclable with no loss of quality.