RPC Superfos: Product promotion with EasyDose

Normally end-users get in touch with products from RPC Superfos readily filled with all sorts of content. Now there is a product on the market, which is container and product all in one: EasyDose. Being filler, ideal as as a marketing gimmick.

Normally end-users get in touch with products from RPC Superfos readily filled with all sorts of content. Now there is a product on the market, which is container and product all in one: EasyDose. Being filler, ideal as as a marketing gimmick.

EasyDose is a novelty in the RPC Superfos range. It is a household container with a special feature: it comes with an integrated dosing system which ensures exact quantities each time. EasyDose is uncomplicated and practical. The user gets the exact quantity of for instance detergents, coffee or baby food and avoids over- and underdosing. Today, EasyDose is available at one of Germany’s largest retailers, Tchibo.

Enhance brand position
The product is also interesting for non-retailers. EasyDose can be used as a free gift during a special campaign period, rewarding customer loyalty, enhancing the brand position.

EasyDose is suitable for products in the form of powder, granular or pellets. RPC Superfos delivers EasyDose in two sizes: 1,5L and 2,2L. The lid and plates are available in a multitude of colours and decorations can be made with in-Mould Labelling.

Available at German retailer Tchibo
Area Sales Manager Keld Krogh Nielsen has presented EasyDose to the German retailer Tchibo who is known to be an innovative business, so off-hand, there was a common denominator. Based on the dummy version, Tchibo placed an order straight away. Keld Krogh Nielsen says: “For Tchibo we have produced EasyDose in three different colours. The retailer decided to focus on a breakfast theme: orange, yellow and pink for porridge oats, cornflakes and muesli respectively.”

The container itself is frosted plastic while the lid, the plate for measuring and printed stripes are in matching colour. The price at Tchibo is € 7,99 for one container.

EasyDose is the perfect give-away
At home, EasyDose is a plus for any household: It is easy to use, refill, dose and dish washer safe. 

Source: RPC Superfos