Sainsbury's new "Fresh to Cook" ready meals for pan frying are presented in these futuristic-looking, functional sleeved plastic pod packs designed by London-based Parker Williams Design. Clearly colour coded to identify each of the three cuisine "types" – "exotic", "classic" and "healthy", the sleeves are formed from AssiDomän's Frövi Light cartonboard, and UV flexo printed in eight colours plus varnish by Norfolk Labels, part of Paragon Print and Packaging Group.
