Shrink Label System Delivers Distinctive Beer Can

Designed to appeal to upscale consumers who typically equate quality beer with bottles, Killian'sw Pub Barrele features the latest in roll-fed shrink technology. The barrel-like ridges of the can required that the laminated, high-gloss BOPP label shrink securely over the entire can body, rather than just the can top and bottom as is done for traditional necked-in, straight-wall cans.

Designed to appeal to upscale consumers who typically equate quality beer with bottles, Killian'sw Pub Barrele features the latest in roll-fed shrink technology. The barrel-like ridges of the can required that the laminated, high-gloss BOPP label shrink securely over the entire can body, rather than just the can top and bottom as is done for traditional necked-in, straight-wall cans. To solve these and other problems, Coors turned to B&H Labeling Systems, inventor of the patented Endura shrink labeling process. B&H Labeling was honored for its work on the barrel can label by the 2000 AmeriStar and the WorldStar Package awards competitions.