Single-Serve PET Bottle Selected to Launch Gatorade® All-Stars™

A 12-ounce, single-serve, polyethylene terephthalate bottle from Amcor PET Packaging has been selected to launch the new Gatorade® All Stars. With its 12-ounce size and new bold flavors, Gatorade All-Stars™ is being targeted to “tweens” (kids between the ages of 8-12) for alternative active usage occasions, such as lunch, recess or casual play.

A 12-ounce, single-serve, polyethylene terephthalate bottle from Amcor PET Packaging has been selected to launch the new Gatorade® All Stars. With its 12-ounce size and new bold flavors, Gatorade All-Stars™ is being targeted to “tweens” (kids between the ages of 8-12) for alternative active usage occasions, such as lunch, recess or casual play. “Gatorade All Stars was created for kids to use during recess or after school play. During intense or longer-duration sports and practices, however, research shows that athletes young and old need to drink more than 12-ounces to stay hydrated and safe,” says Mary Dillon, vice president of offering development and new brand management for The Gatorade Company. To help meet its marketing objectives, the Gatorade team turned to Amcor PET Packaging to develop a finish size and finger grips that were appropriate for the size of tween’s hands and mouths. “Our bottle had to be unique and easy for tweens to use. We discussed many different grip and finish designs before narrowing to the final option. Amcor did a great job of bring it to life,” says Dillon. The end result was a 12-ounce bottle with a 33mm finish. The bottle features two ribs cut into the domed shoulder to facilitate grabbing by smaller fingers. The smaller, 33mm finish was selected to help kids gulp at their own speed. Gatorade All-Stars are being sold in convenient six-packs designed to help moms get kids through the school week. New flavors were created especially for tweens—berry (blue), strawberry (red) and watermelon (green)—and received rave reviews during taste tests. The product is available nationally and retails for between $2.99 and $3.49 per six-pack. Gatorade® Thirst Quencher, the nation’s leading sports drink, is backed by 35 years of research. Gatorade is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes and provide carbohydrate energy to enhance athletic performance. Gatorade is the official sports drink of the NFL, NBA, WNBA, Major League Baseball, US Soccer, WNUA and numerous professional collegiate and amateur teams and events throughout the world.